Launch Event

Tuesday, Sept. 27
9:45 a.m.
Valley Stadium, 4440 Mills Civic Parkway, West Des Moines, IA

The Profriend campaign is an opportunity for WDMCS students and community members to unify around a central message that elevates our district’s vision to be a caring community of learners while promoting the social-emotional well-being of our students and community. Student “ambassadors” from each building will participate in the launch event and return to their schools with concrete ways to engage their peers in the Profriend campaign. Activities are designed to support existing building initiatives that promote positive student behavior such as guidance curriculum, Positive Behavioral Intervention and Supports (PBIS), Character Counts, Leader In Me, and various student clubs and leadership groups.